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What Types of Casual Staffing Roles Can You Hire for Your Next Activation?


When it comes to hiring casual promotional staff in Melbourne and event work, picking the right role and then the right people for those roles is crucial. Each role is different and requires staff who understand their objectives, have the right personality and who is the right fit to be an extension of your brand. Below are some of the different types of promotional and event staff that can provide support to your next activation.

Brand Ambassadors  

Brand ambassadors are hired to become an extension of your brand. Usually, their role will be to effectively engage your consumers, help to increase brand awareness, provide information and ultimately boost sales, through their engaging personalities and knowledge of your brand. This could include getting consumers to participate in a giveaway or competition, collecting customer information, executing promotional campaigns, mass product sampling, or assisting with store openings and product launches.


Corporate Hosts

Every corporate event needs hosts or hostesses to ensure that everything runs smoothly and on time. Corporate hosts can be hired to greet guests on arrival, answer enquiries and provide guests with directions and information. They can also provide name badges, mark names off a guest list and show guests to their seats. This might be a one-day 30-person event or a 3-day conference with hundreds of attendees.


Customer Service Assistants

Some brands require customer service staff who provide general assistance to customers and answer questions or provide general information. Customer service assistants can be used for shopping centre customer support, concierge desks, in-store product demos or retail pop-ups.


Lead Generation

Lead generation staff are usually required as support to your brand’s internal sales team. These types of staff assist in gauging interest from consumers and collecting leads for your sales team to then follow up on. Lead generation staff can be used on a range of activations where sales are the key drivers, including automotive pop-ups within shopping centres or for businesses that are service-based and looking to increase their leads.


Event Assistants

Event staff assist in the logistical management of any kind of event. Their responsibilities may include setting up and packing down an event, packing show bags, preparing the event site and handling stock for trade shows and exhibitions. Event assistants are a great addition to an event manager in order to ease their workload and ensure the smooth running of the event


Food & Beverage Attendants

Food and beverage attendants generally provide wait service for food and drinks, as well as general customer service. These roles are common for restaurant openings, launches or grand openings where there is a food and beverage requirement.


Mascots & Characters

Create hype, and excitement and make heads turn with mascots and characters. They are hired to create attention among customers, draw people to the activation site, act as a talking point and encourage customers to take photos to then be shared online. This is especially effective for events such as movie premieres, sporting events and trade shows.


Supervisor and Event Manager

Every team needs a leader. The responsibility of supervisors and event managers is to train and lead their event team, oversee bump in/out and event logistics, liaise with clients and ensure the activation runs smoothly and is a success.

No matter what you require staff for, Black Diamond Agency has someone for every client’s needs. With over a decade of experience, we know how to match the right person for each role. Whether it’s one-off or ongoing, our service will be completely tailored to your requirements.


Let's discuss your project

We would be delighted to discuss your requirements and provide a staffing solution that meets your needs and exceeds your expectations.