The Blog

Client Spotlight: Tourism Ireland / Three Wise Bees


Who is Tourism Ireland?

Have you ever been to Ireland? Perhaps you made plans to do so soon after seeing how beautiful and fun touring the island is through the ads and promotions you see whether in person or on social media.

The enticing and unique ideas for promoting the island of Ireland are made possible through Tourism Ireland. They are the agency in charge of marketing the island overseas as the leading holiday destination.

To make their goal happen, Tourism Ireland has partnered with Three Wise Bees to help them with their marketing campaigns in Australia. Three Wise Bees is a PR consultancy agency in charge of increasing clients’ sales and boosting brand awareness to help them reach their target markets. It was them who contacted Black Diamond Agency to provide them with staff for this activation.

What they were looking for…

Tourism Ireland through Three Wise Bees was looking to hire brand ambassadors to promote their campaign. They were after some super fun, outgoing and extroverted staff to dance around, hold signs, play some mini drums, and create a scene on behalf of Tourism Ireland. The campaign’s location was at the Sydney Overseas Passengers Terminal, and they were looking to hire 8x brand ambassadors over 8 hours on a Friday in March.

Our brand ambassadors never fail to deliver. They brought fun and energy to the activation.

Here are just some snapshots of some of our brand ambassadors: Tim, Rudson, Ellen and Trainette having an amazing day onsite.






Client’s Testimonial

Overall, our client loved the work we’ve done for the campaign! Here’s what they say:

“It went well. The staff were great I thought – and from what I could see very engaged and energetic. It was quiet at the location at times during the day, however, they still managed to keep the energy and positivity up.”


Great job to our brand ambassadors! ? You are truly a representation of the quality of service we do here at Black Diamond.

We would also like to thank our client Three Wise Bees. It was a great pleasure working with you!


Do you have an event or campaign coming up? Call us on (02) 8319 5544 or send us a message.

Black Diamond can provide staff for:

  • Retail experiences
  • Store openings
  • Expos & Trade Shows
  • Shopping centre pop-ups
  • Corporate events
  • Food & beverage sampling
  • Annual public events
  • Sporting sponsorships
  • PR campaigns
  • Movie premieres
  • Street teams

We offer passionate, energetic, extroverted staff that matches your every requirement. And with over 500 staff to choose from, available Australia-wide, trust that we can keep up with your demands.

Feel the Black Diamond experience, today!

Let's discuss your project

We would be delighted to discuss your requirements and provide a staffing solution that meets your needs and exceeds your expectations.