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The Ultimate Guide to Maximising ROI at Trade Shows and Expos


Trade shows and expos are a fantastic way to generate leads, connect with potential customers, and showcase your brand. But with so much competition, how do you ensure you’re getting the most out of your investment? Here are 7 key points to consider to maximise your ROI at your next trade show:

1. Stand Out From the Crowd

Ditch the boring table and chairs. Design a booth that reflects your brand and grabs attention.  Make it visually appealing and inviting for attendees to approach.

2. Staff Up for Success

Strike a balance with staffing. Too few staff and you risk missing leads. Too many and the attendees might feel overwhelmed.  Tailor the number to your booth size and expected traffic.

3. Combine Internal and Agency Staff

The best of both worlds!  Agency staff excels at engagement, while internal staff provides in-depth product knowledge. Having a mix ensures all visitor questions are answered effectively.

4. Freebie Frenzy

Attract attendees with a free giveaway they want.  Think delicious cookies or eye-catching swag.  This is a great conversation starter and a chance to introduce your brand.

5. Capture Those Leads

Don’t let potential customers slip away!  Collect lead data like names, emails, and contact numbers.  Offer an incentive in exchange, like a chance to win a prize or access to valuable resources.

6. Follow Up Fast

The golden rule!  The quicker you follow up on leads after the expo, the higher your conversion rate will be.  Don’t let those connections go cold.

7. Measure Your Marketing Muscle

Track your ROI and compare it to other marketing channels.  This will help you decide if trade shows are the most effective way to spend your budget.

Ready to Staff Up for Success?

Black Diamond Agency can help!  We specialise in providing exceptional staffing solutions for trade shows and expos.  Our experienced team will ensure you have the right people in place to engage attendees, capture leads, and make a lasting impression.

Let Black Diamond Agency elevate your next trade show experience.  Contact us today at or call us at (02) 8319 5544.

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We would be delighted to discuss your requirements and provide a staffing solution that meets your needs and exceeds your expectations.