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There are a few principles that we can learn from top well-known brand Samsung that we can keep in mind when implementing experiential marketing strategies to establish consumer brand loyalty.

Whether it’s enticing customers to try a new product or re-evaluating one they haven’t tried in a long time, sampling can shift attitudes and boost sales. With the rise of experiential marketing, sampling has evolved significantly.

Here are some of the product sampling mistakes you need to avoid so your sampling campaign doesn’t fall into that trap.

Holiday seasons create opportunities for businesses and are a terrific way to make you stand out. Not only does it help increase ROI, but it can also build a strong relationship between your business and your customers. Make use of this season to connect with your customers.

The Covid-19 pandemic has affected almost everyone everywhere around the globe. This same reason is why businesses thought experiential marketing is gone for good. Because people can’t go out and it is nearly impossible for businesses to promote their campaigns through face-to-face interaction (due to restrictions), the events industry and promotional agencies have suffered a big blow to their business. But is it really? Find out now!

Experiential marketing is a marketing strategy that employs a range of tactics to engage customers and prospects with a brand. Unlike traditional or online marketing efforts, experiential marketing offers an opportunity for marketers to communicate with their target audiences in real-time. This is done by immersing them in the brand’s experience and engaging them through hands-on interactions.

Covid-19 has shaped us and helped us transform as new individuals. We continue to form new habits, our behaviour changes as well as how we spend, consume, or entertain ourselves. It has influenced us to move forward to support a better future.