{"id":9035,"date":"2023-12-18T22:38:36","date_gmt":"2023-12-18T22:38:36","guid":{"rendered":"https:\/\/blackdiamondagency.com\/?p=9035"},"modified":"2024-03-26T10:46:34","modified_gmt":"2024-03-26T10:46:34","slug":"how-setting-kpis-improve-the-success-of-your-pop-up","status":"publish","type":"post","link":"https:\/\/blackdiamondagency.com\/blog\/2023\/12\/how-setting-kpis-improve-the-success-of-your-pop-up\/","title":{"rendered":"How can setting KPIs improve the success of your pop-up?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Key Performance Indicators (KPIs) are essential for measuring the success of any marketing campaign, including pop-ups. By setting clear and measurable targets, you can track the progress of your pop-up and adjust as needed.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Here are some of the benefits of setting KPIs for your pop-up:<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Increased focus<\/b><span style=\"font-weight: 400;\">: Setting KPIs forces you to focus on the most critical aspects of your pop-up, such as lead generation, sales, and brand awareness.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Improved performanc<\/b><span style=\"font-weight: 400;\">e: By tracking your progress against your KPIs, you can identify areas where your pop-up is underperforming and make necessary improvements.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Better decision-makin<\/b><span style=\"font-weight: 400;\">g: KPIs can help you make informed decisions about your pop-up, such as allocating resources and budget.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Increased RO<\/b><span style=\"font-weight: 400;\">I: By optimising your pop-up based on your KPIs, you can improve your return on investment (ROI).<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">Here are some examples of KPIs that you can set for your pop-up:<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Lead generation<\/b><span style=\"font-weight: 400;\">: Number of leads generated, cost per lead, lead quality<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sales<\/b><span style=\"font-weight: 400;\">: Number of sales generated, average order value, conversion rate<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Brand awareness<\/b><span style=\"font-weight: 400;\">: Number of website visitors, social media engagement, brand mentions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Customer satisfaction<\/b><span style=\"font-weight: 400;\">: Customer satisfaction score, Net Promoter Score (NPS)<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>How training staff can help achieve your KPI goals<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Training is essential for your promotional staff to be successful at your pop-up. Well-trained staff will be able to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Effectively engage with potential customer<\/b><span style=\"font-weight: 400;\">s: Staff should be able to start conversations, answer questions, and build relationships with potential customers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Promote your products or services<\/b><span style=\"font-weight: 400;\">: Staff should be able to communicate the benefits of your products or services clearly and concisely.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Handle sales transactions<\/b><span style=\"font-weight: 400;\">: Staff should be able to process payments and answer questions about your return policy.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Collect customer feedback<\/b><span style=\"font-weight: 400;\">: Staff should be able to collect feedback from customers to help you improve your pop-up.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Setting realistic targets<\/b><\/p>\n<p><span style=\"font-weight: 400;\">When setting targets for your pop-up, it is essential to be realistic. Consider factors such as your budget, the location of your pop-up, and the target audience. It is also essential to set targets that are aligned with your overall marketing goals.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Costs involved<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The costs involved in hiring promotional staff for your pop-up will vary depending on several factors, such as the location, the number of staff you need, and the length of the pop-up.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>How can Black Diamond Agency help improve your Pop Up\u2019s KPI success?<\/b><\/p>\n<p><a href=\"https:\/\/blackdiamondagency.com\/\"><span style=\"font-weight: 400;\">Black Diamond Agency<\/span><\/a><span style=\"font-weight: 400;\"> is Australia&#8217;s Premium Event and Promotional Staffing Agency. We have over thirteen years of industry experience and a proven track record of success. We can help you with all aspects of providing promotional staff for your pop-up, including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sourcing and recruiting the right staff<\/b><span style=\"font-weight: 400;\">: Black Diamond Agency has an extensive database of qualified and experienced promotional staff. They can work with you to understand your needs and requirements and source the right staff for your pop-up.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Training staff<\/b><span style=\"font-weight: 400;\">: We provide training to our promotional staff on your products or services, as well as on customer service and sales skills.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>On-site management<\/b><span style=\"font-weight: 400;\">: Black Diamond Agency provides on-site management for your pop-up. This ensures that the staff are well-managed and that your pop-up runs smoothly.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Black Diamond Agency can also help you set realistic targets for your pop-up and develop a plan to achieve those targets.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Here are some of the benefits of working with Black Diamond Agency for your pop-up:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Peace of mind<\/b><span style=\"font-weight: 400;\">: Black Diamond Agency takes care of all the hassle of hiring and managing promotional staff so that you can focus on other aspects of your pop-up.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Professionalism<\/b><span style=\"font-weight: 400;\">: Our staff are highly professional and experienced. They will represent your brand in a positive light.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Results<\/b><span style=\"font-weight: 400;\">: Black Diamond Agency has a proven track record of success in helping businesses achieve their marketing goals through pop-ups.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Pacific Smiles Dental, a prime example of KPI success, achieved unprecedented results by booking hundreds of appointments in their pop-up events and meeting daily KPIs seamlessly. Their strategic approach involved well-trained staff, realistic target setting, and our expertise. If you want to know more, read about the case study <\/span><a href=\"https:\/\/blackdiamondagency.com\/case-studies\/pacific-smiles-dental\/\"><span style=\"font-weight: 400;\"><strong>here<\/strong><\/span><\/a><span style=\"font-weight: 400;\"> and explore how Black Diamond Agency can take your pop-up&#8217;s KPI success to a notch. From sourcing qualified staff to on-site management, Black Diamond Agency ensures professionalism and tangible results. Contact us at (02) 8319 5544 or message us <\/span><a href=\"https:\/\/blackdiamondagency.com\/contact-us\/\"><span style=\"font-weight: 400;\"><strong>here<\/strong><\/span><\/a><span style=\"font-weight: 400;\"> to kickstart your journey towards a thriving pop-up experience.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover the unparalleled advantages of partnering with Black Diamond Agency for your staffing needs. We are dedicated to helping you set realistic KPIs, ensuring that your marketing campaigns, including pop-ups, not only meet but exceed expectations. <\/p>\n","protected":false},"author":7,"featured_media":9036,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Can Setting KPIs Improve the Success of Your Pop-Up?<\/title>\n<meta name=\"description\" content=\"Measuring the success of any marketing campaign, including pop-ups, requires clear and measurable targets through Key Performance Indicators (KPIs). Read now!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blackdiamondagency.com\/blog\/2023\/12\/how-setting-kpis-improve-the-success-of-your-pop-up\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Can Setting KPIs Improve the Success of Your Pop-Up?\" \/>\n<meta property=\"og:description\" content=\"Measuring the success of any marketing campaign, including pop-ups, requires clear and measurable targets through Key Performance Indicators (KPIs). Read now!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blackdiamondagency.com\/blog\/2023\/12\/how-setting-kpis-improve-the-success-of-your-pop-up\/\" \/>\n<meta property=\"og:site_name\" content=\"Black Diamond Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/blackdiamondagency\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-18T22:38:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-26T10:46:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blackdiamondagency.com\/wp-content\/uploads\/little-moons-pop-up.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Black Diamond Agency\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Black Diamond Agency\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blackdiamondagency.com\/blog\/2023\/12\/how-setting-kpis-improve-the-success-of-your-pop-up\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blackdiamondagency.com\/blog\/2023\/12\/how-setting-kpis-improve-the-success-of-your-pop-up\/\"},\"author\":{\"name\":\"Black Diamond Agency\",\"@id\":\"https:\/\/blackdiamondagency.com\/#\/schema\/person\/a7050678320b09b5fb4d1e788d8c295a\"},\"headline\":\"How can setting KPIs improve the success of your pop-up?\",\"datePublished\":\"2023-12-18T22:38:36+00:00\",\"dateModified\":\"2024-03-26T10:46:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blackdiamondagency.com\/blog\/2023\/12\/how-setting-kpis-improve-the-success-of-your-pop-up\/\"},\"wordCount\":723,\"publisher\":{\"@id\":\"https:\/\/blackdiamondagency.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/blackdiamondagency.com\/blog\/2023\/12\/how-setting-kpis-improve-the-success-of-your-pop-up\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blackdiamondagency.com\/wp-content\/uploads\/little-moons-pop-up.jpg\",\"articleSection\":[\"Staffing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blackdiamondagency.com\/blog\/2023\/12\/how-setting-kpis-improve-the-success-of-your-pop-up\/\",\"url\":\"https:\/\/blackdiamondagency.com\/blog\/2023\/12\/how-setting-kpis-improve-the-success-of-your-pop-up\/\",\"name\":\"How Can Setting KPIs Improve the Success of Your Pop-Up?\",\"isPartOf\":{\"@id\":\"https:\/\/blackdiamondagency.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/blackdiamondagency.com\/blog\/2023\/12\/how-setting-kpis-improve-the-success-of-your-pop-up\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/blackdiamondagency.com\/blog\/2023\/12\/how-setting-kpis-improve-the-success-of-your-pop-up\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blackdiamondagency.com\/wp-content\/uploads\/little-moons-pop-up.jpg\",\"datePublished\":\"2023-12-18T22:38:36+00:00\",\"dateModified\":\"2024-03-26T10:46:34+00:00\",\"description\":\"Measuring the success of any marketing campaign, including pop-ups, requires clear and measurable targets through Key Performance Indicators (KPIs). Read now!\",\"breadcrumb\":{\"@id\":\"https:\/\/blackdiamondagency.com\/blog\/2023\/12\/how-setting-kpis-improve-the-success-of-your-pop-up\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blackdiamondagency.com\/blog\/2023\/12\/how-setting-kpis-improve-the-success-of-your-pop-up\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blackdiamondagency.com\/blog\/2023\/12\/how-setting-kpis-improve-the-success-of-your-pop-up\/#primaryimage\",\"url\":\"https:\/\/blackdiamondagency.com\/wp-content\/uploads\/little-moons-pop-up.jpg\",\"contentUrl\":\"https:\/\/blackdiamondagency.com\/wp-content\/uploads\/little-moons-pop-up.jpg\",\"width\":1920,\"height\":1200,\"caption\":\"little-moons-pop-up\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blackdiamondagency.com\/blog\/2023\/12\/how-setting-kpis-improve-the-success-of-your-pop-up\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blackdiamondagency.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Staffing\",\"item\":\"https:\/\/blackdiamondagency.com\/blog\/category\/client-blog\/staffing\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How can setting KPIs improve the success of your pop-up?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blackdiamondagency.com\/#website\",\"url\":\"https:\/\/blackdiamondagency.com\/\",\"name\":\"Black Diamond Agency\",\"description\":\"Promotional &amp; Event Staffing Agency\",\"publisher\":{\"@id\":\"https:\/\/blackdiamondagency.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blackdiamondagency.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/blackdiamondagency.com\/#organization\",\"name\":\"Black Diamond Agency\",\"url\":\"https:\/\/blackdiamondagency.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blackdiamondagency.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/blackdiamondagency.com\/wp-content\/uploads\/BD-Logo-Transparent-e1679259799249.png\",\"contentUrl\":\"https:\/\/blackdiamondagency.com\/wp-content\/uploads\/BD-Logo-Transparent-e1679259799249.png\",\"width\":550,\"height\":572,\"caption\":\"Black Diamond Agency\"},\"image\":{\"@id\":\"https:\/\/blackdiamondagency.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/blackdiamondagency\",\"https:\/\/www.instagram.com\/bd_agency\/\",\"https:\/\/www.linkedin.com\/company\/blackdiamondagency\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/blackdiamondagency.com\/#\/schema\/person\/a7050678320b09b5fb4d1e788d8c295a\",\"name\":\"Black Diamond Agency\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blackdiamondagency.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4f2be0faf220e13f16d40c1fa87f4028?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4f2be0faf220e13f16d40c1fa87f4028?s=96&d=mm&r=g\",\"caption\":\"Black Diamond Agency\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Can Setting KPIs Improve the Success of Your Pop-Up?","description":"Measuring the success of any marketing campaign, including pop-ups, requires clear and measurable targets through Key Performance Indicators (KPIs). Read now!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blackdiamondagency.com\/blog\/2023\/12\/how-setting-kpis-improve-the-success-of-your-pop-up\/","og_locale":"en_US","og_type":"article","og_title":"How Can Setting KPIs Improve the Success of Your Pop-Up?","og_description":"Measuring the success of any marketing campaign, including pop-ups, requires clear and measurable targets through Key Performance Indicators (KPIs). Read now!","og_url":"https:\/\/blackdiamondagency.com\/blog\/2023\/12\/how-setting-kpis-improve-the-success-of-your-pop-up\/","og_site_name":"Black Diamond Agency","article_publisher":"https:\/\/www.facebook.com\/blackdiamondagency","article_published_time":"2023-12-18T22:38:36+00:00","article_modified_time":"2024-03-26T10:46:34+00:00","og_image":[{"width":1920,"height":1200,"url":"https:\/\/blackdiamondagency.com\/wp-content\/uploads\/little-moons-pop-up.jpg","type":"image\/jpeg"}],"author":"Black Diamond Agency","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Black Diamond Agency","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blackdiamondagency.com\/blog\/2023\/12\/how-setting-kpis-improve-the-success-of-your-pop-up\/#article","isPartOf":{"@id":"https:\/\/blackdiamondagency.com\/blog\/2023\/12\/how-setting-kpis-improve-the-success-of-your-pop-up\/"},"author":{"name":"Black Diamond Agency","@id":"https:\/\/blackdiamondagency.com\/#\/schema\/person\/a7050678320b09b5fb4d1e788d8c295a"},"headline":"How can setting KPIs improve the success of your pop-up?","datePublished":"2023-12-18T22:38:36+00:00","dateModified":"2024-03-26T10:46:34+00:00","mainEntityOfPage":{"@id":"https:\/\/blackdiamondagency.com\/blog\/2023\/12\/how-setting-kpis-improve-the-success-of-your-pop-up\/"},"wordCount":723,"publisher":{"@id":"https:\/\/blackdiamondagency.com\/#organization"},"image":{"@id":"https:\/\/blackdiamondagency.com\/blog\/2023\/12\/how-setting-kpis-improve-the-success-of-your-pop-up\/#primaryimage"},"thumbnailUrl":"https:\/\/blackdiamondagency.com\/wp-content\/uploads\/little-moons-pop-up.jpg","articleSection":["Staffing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/blackdiamondagency.com\/blog\/2023\/12\/how-setting-kpis-improve-the-success-of-your-pop-up\/","url":"https:\/\/blackdiamondagency.com\/blog\/2023\/12\/how-setting-kpis-improve-the-success-of-your-pop-up\/","name":"How Can Setting KPIs Improve the Success of Your Pop-Up?","isPartOf":{"@id":"https:\/\/blackdiamondagency.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blackdiamondagency.com\/blog\/2023\/12\/how-setting-kpis-improve-the-success-of-your-pop-up\/#primaryimage"},"image":{"@id":"https:\/\/blackdiamondagency.com\/blog\/2023\/12\/how-setting-kpis-improve-the-success-of-your-pop-up\/#primaryimage"},"thumbnailUrl":"https:\/\/blackdiamondagency.com\/wp-content\/uploads\/little-moons-pop-up.jpg","datePublished":"2023-12-18T22:38:36+00:00","dateModified":"2024-03-26T10:46:34+00:00","description":"Measuring the success of any marketing campaign, including pop-ups, requires clear and measurable targets through Key Performance Indicators (KPIs). Read now!","breadcrumb":{"@id":"https:\/\/blackdiamondagency.com\/blog\/2023\/12\/how-setting-kpis-improve-the-success-of-your-pop-up\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blackdiamondagency.com\/blog\/2023\/12\/how-setting-kpis-improve-the-success-of-your-pop-up\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blackdiamondagency.com\/blog\/2023\/12\/how-setting-kpis-improve-the-success-of-your-pop-up\/#primaryimage","url":"https:\/\/blackdiamondagency.com\/wp-content\/uploads\/little-moons-pop-up.jpg","contentUrl":"https:\/\/blackdiamondagency.com\/wp-content\/uploads\/little-moons-pop-up.jpg","width":1920,"height":1200,"caption":"little-moons-pop-up"},{"@type":"BreadcrumbList","@id":"https:\/\/blackdiamondagency.com\/blog\/2023\/12\/how-setting-kpis-improve-the-success-of-your-pop-up\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blackdiamondagency.com\/"},{"@type":"ListItem","position":2,"name":"Staffing","item":"https:\/\/blackdiamondagency.com\/blog\/category\/client-blog\/staffing\/"},{"@type":"ListItem","position":3,"name":"How can setting KPIs improve the success of your pop-up?"}]},{"@type":"WebSite","@id":"https:\/\/blackdiamondagency.com\/#website","url":"https:\/\/blackdiamondagency.com\/","name":"Black Diamond Agency","description":"Promotional &amp; Event Staffing Agency","publisher":{"@id":"https:\/\/blackdiamondagency.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blackdiamondagency.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/blackdiamondagency.com\/#organization","name":"Black Diamond Agency","url":"https:\/\/blackdiamondagency.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blackdiamondagency.com\/#\/schema\/logo\/image\/","url":"https:\/\/blackdiamondagency.com\/wp-content\/uploads\/BD-Logo-Transparent-e1679259799249.png","contentUrl":"https:\/\/blackdiamondagency.com\/wp-content\/uploads\/BD-Logo-Transparent-e1679259799249.png","width":550,"height":572,"caption":"Black Diamond Agency"},"image":{"@id":"https:\/\/blackdiamondagency.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/blackdiamondagency","https:\/\/www.instagram.com\/bd_agency\/","https:\/\/www.linkedin.com\/company\/blackdiamondagency\/"]},{"@type":"Person","@id":"https:\/\/blackdiamondagency.com\/#\/schema\/person\/a7050678320b09b5fb4d1e788d8c295a","name":"Black Diamond Agency","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blackdiamondagency.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4f2be0faf220e13f16d40c1fa87f4028?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4f2be0faf220e13f16d40c1fa87f4028?s=96&d=mm&r=g","caption":"Black Diamond Agency"}}]}},"_links":{"self":[{"href":"https:\/\/blackdiamondagency.com\/wp-json\/wp\/v2\/posts\/9035"}],"collection":[{"href":"https:\/\/blackdiamondagency.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blackdiamondagency.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blackdiamondagency.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/blackdiamondagency.com\/wp-json\/wp\/v2\/comments?post=9035"}],"version-history":[{"count":4,"href":"https:\/\/blackdiamondagency.com\/wp-json\/wp\/v2\/posts\/9035\/revisions"}],"predecessor-version":[{"id":9041,"href":"https:\/\/blackdiamondagency.com\/wp-json\/wp\/v2\/posts\/9035\/revisions\/9041"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blackdiamondagency.com\/wp-json\/wp\/v2\/media\/9036"}],"wp:attachment":[{"href":"https:\/\/blackdiamondagency.com\/wp-json\/wp\/v2\/media?parent=9035"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blackdiamondagency.com\/wp-json\/wp\/v2\/categories?post=9035"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blackdiamondagency.com\/wp-json\/wp\/v2\/tags?post=9035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}