Whether it’s a retail pop-up, PR stunt, or experiential campaign, the success of your activation hinges on the energy and charisma of your team.
At Black Diamond Agency, we don’t just send staff – we match you with the right personalities. Our team is handpicked for their communication skills and confidence, ensuring they connect with your audience and embody your brand from the first interaction.
Let us help you turn heads, spark conversations, and bring your activation to life in the real world.

Brand Ambassador

Promotional Staff

Mascot

Mascot Minder

Costume Character

Retail Staff

Lead Generation Staff

Supervisor

Team Leader

General Event Assistant

Specialist Delivery Staff

Event Manager
Every candidate undergoes extensive assessment in our recruitment process. We only hire the top 16% of applicants because we want only the best. The recruitment process involves:
1. You’ll get the best staff in the industry. Only the top 16% of applicants make the cut.
2. We execute flawlessly, every time. We’re known for our high-level service, seamless project delivery, and obsession with the detail.
3. We make your life easier. 15 years of experience. Trusted by the industry. You can rely on us to get it right the first time.
And most importantly, we guarantee you’ll be happy with our staff and our service or we’ll refund you.
Project Information
Location
Sydney, Melbourne, Newcastle, Wollongong and other cities across Australia
Goal
To create fun, engaging and seamless brand activations for movie releases, bringing characters to life and creating unforgettable experiences for audiences, while taking care of all the behind the scenes logistics for the client.
Details
We’ve been teaming up with Paramount Pictures since 2018 kicking things off with mascots and character performers for Sherlock Gnomes activations in Sydney and Melbourne. While COVID slowed things down a bit our partnership came roaring back in 2022/2023 with a series of exciting movie activations including Smurfs, Sonic, Wonder Park and many more.
We provide a mix of super talented staff for each activation, including:
Mascot Performers: Bringing beloved movie characters to life, entertaining audiences in shopping centres, retail stores and special event spaces.
Mascot Minders: Keeping our performers on schedule, ensuring they get their breaks and making sure the costumes are always looking fresh, safe and ready to wow the crowd.
Event Managers: Overseeing all on site operations, coordinating staff, managing crowd flow, scheduling mascot appearances, handling all operational details and being the go to person for the client to make sure everything runs smoothly.
But our support doesn’t stop at the activations and event days themselves. We handle all the behind the scenes logistics that make a big activation look effortless. This includes:
Basically, we take care of all the logistics so the client can focus on the fun stuff, watching their characters come to life and entertaining audiences without worrying about how the suits get from A to B!
Over the years, we’ve executed activations across Sydney, Melbourne, Newcastle, Wollongong and beyond in shopping centres, retail stores and unique event spaces. Our clients trust us to coordinate every detail, keep costumes looking perfect and deliver a memorable experience for audiences of all ages.
With our mix of professional, experienced and super friendly staff, combined with careful planning and logistical expertis we make sure every Paramount Pictures activation is a hit, from the first hello to the last high-five.
Project Information
Location
Sydney, Melbourne, Brisbane, Gold Coast, Perth, Adelaide & Central Coast
Goal
Using experienced promotional staff to execute retail campaigns in shopping centres around the country
Details
The Event Space is a creative events agency with a flair for storytelling and a strong presence in the retail space. Since the end of 2022, Black Diamond Agency has been proudly partnering with them, building on a long standing relationship and bringing over 100 projects to life. Whether it’s a single staff member or a full team working across multiple locations, we’ve been trusted to match the right team to their needs.
Whether its pop up bars needing RSA-qualified staff or school holiday campaigns needing WWCC-certified event managers, we’ve got someone worthy of the stories they are sharing with the public. Every project is tailored to the client’s needs, with pre-shift training where required to make sure every team member is ready to deliver.
Among many, Black Diamond Agency has staffed:
From spin wheel style campaigns, gift wrapping, and store launches, to countless creative workshops for kids and adults alike, in shopping centres all around Australia with high energy, fun-loving staff. How can we help bring your pop-up to life?
15 years experience. Trusted by the world’s leading brands. If you want the best staff, flawless execution and your life made easy – you’ve come to the right agency.