We're in the know.


An agency that’s got their finger on the pulse. See what’s happening in the industry with our latest blogs.


The Ultimate Guide to Maximising ROI at Trade Shows and Expos

Trade shows are excellent for generating leads and showcasing your brand, but how can you ensure you stand out in a competitive environment? Here are 7 key tips to maximize your ROI: design an eye-catching booth, balance your staffing, mix internal and agency staff, offer appealing freebies, capture lead data efficiently, follow up quickly, and track your ROI.


Answering the Top 5 FAQs from our Clients

We aim to make our process as smooth as possible for our clients by providing clarity and transparency. To help you better understand our services and what sets us apart, we’ve compiled the top five frequently asked questions (FAQs) we receive from our clients and provided detailed answers.


5 Tips for Choosing the Right Event Staffing Agency

Choosing the right event staffing agency is a critical decision that can significantly impact the success of your business. Whether you need temporary staff for a specific project to complement your team, finding a staffing agency that aligns with your needs is crucial.


What kind of hospitality staff can you book at your next event

Planning and executing a successful event requires careful attention to detail and reliable support. At Black Diamond Agency, we understand the crucial part that hospitality staff play in creating exceptional experiences for your guests. In this blog post, we’ll explore the various roles our hospitality staff can fulfil and how their expertise can be invaluable to the success of your event or business.


Five things to get the most out of your event staff

In the event and casual promo staffing industry, success hinges on the preparedness and performance of your staff. At Black Diamond Agency, a well-prepared team is critical to creating exceptional client experiences. This blog post explores how you can best prepare your staff to maximise their potential and deliver outstanding results.


Employee Retention: Why It’s So Important to Look After Your Staff

Black Diamond stands out from other businesses by recognising the importance of finding and retaining the right staff for optimal company success, which benefits our clients too. While many businesses prioritise the search for talent, Black Diamond understands the significance of employee retention. With a unique approach, we prioritise our staff’s long-term satisfaction and commitment, setting us apart in the industry.


How do we match our staff to each job?

Our number one goal on each client booking is to ensure we match the right staff for the requirements of the job. There is great skill required in order to do this successfully. We have refined the process over more than 12 years and now have it down to fine art.


Client Spotlight: Humm Events

Humm Events has partnered with Black Diamond to provide them with casual event staff. They were looking to hire 3x event managers and 7x brand ambassadors to run the activities such as vintage train rides, vintage bus rides etc. It was a fun and wonderful day for everybody. Here are some snapshots of our brand ambassadors in action.


Client Spotlight: Tourism Ireland / Three Wise Bees

Tourism Ireland has partnered with Three Wise Bees to help them with their marketing campaigns in Australia. Three Wise Bees is a PR consultancy agency in charge of increasing clients’ sales and boosting brand awareness to help them reach their target markets. It was them who contacted Black Diamond Agency to provide them with staff for this activation.


Why Hire a Temporary Staffing Agency?

With businesses back, owners and marketing professionals are having to respond to an ever-changing environment. There’s a sudden increase in demand for casual workers to work as extra hands for brand activation, promotional events, and experiential marketing campaigns.


5 Reasons Why Robots Can’t Replace Human Workforce

From simple extraction and spot welding, today, more and more robots with diverse purposes are seen in the workplace especially when the pandemic hit. It became more reasonable to use them as they can’t get sick. While this is true, nothing can completely replace humans at work and here’s why.


4 Brands We Helped Make an Impact

For 12 years, we’ve provided services to hundreds of clients for all their promotional staffing needs be it in retail, product sampling, tradeshows, events, pop-ups and more. We go above and beyond for our clients while looking out for the welfare of our employees.


Why Pop-Up Stores Should Be Considered in Your Marketing Strategy

Pop-up stores have proven their effectiveness since they began. That is why big brands have included it in their marketing strategies because it gets you in front of an otherwise untapped market without the need to rent a permanent location for a long time. Here are some of the other benefits of why it should be part of your marketing strategy.


5 Product Sampling Mistakes to Avoid

When introducing new products on the market, all businesses come up with plenty of ideas to appeal to the masses. Product sampling started in the 1850s and is still around today because it’s been proven effective over the years. Here are some of the product sampling mistakes you need to avoid so your sampling campaign doesn’t fall into that trap.


Is Experiential Marketing Dead?

The Covid-19 pandemic has affected almost everyone everywhere around the globe. Just here in Australia, we’re all aware of the series of lockdowns and restrictions that have been placed in each state over the past twelve months which has invalidated people, activities, and businesses of all sizes. Now, after all those months of uncertainty, we are finally seeing the light. As of this writing, we are back in business!


What is Experiential Marketing?

The power of experiential marketing as a form of advertising lies in its ability to create an emotional response from consumers. The most successful experiential campaigns have been those that have found creative ways to trigger emotions such as happiness, awe, and excitement. Find out how this technique can leverage your event, trade shows, or any other campaigns and drive conversion.


How Face to Face Interaction Affects Consumer Behaviour

The need to interact with people face-to-face cannot be replaced and is still a very important tool to generate leads, boost sales and increase brand awareness. In a study by Forbes, it is said that face-to-face meetings are still widely preferred especially for cases that have a decision-making process, or when there’s a need for significant persuasion.


Our 3 Favourite Experiential Campaigns Ever

Engaging a potential customer in an experience, as opposed to directly selling, can be some of the most effective marketing a brand will ever do. Here at Black Diamond Agency, we know that coming up with a unique idea is half the battle, while the other half is all in the execution. The brands that get both elements just right can see some epic results in their brand growth.


5 Ways a Staffing Agency Can Help You Market Your Brand

Creating marketing campaigns where your customers get a first-hand experience of your service or product is one of the most effective ways to increase brand awareness and ultimately boost sales. Whether it’s attending a trade show, setting up a pop-up shop, or handing out product samples – these activities often require a lot of time and people to successfully run it.


Permit vs Guerrilla Street Teams – Which One is Best for Your Brand?

Street team activations are a great way to build brand awareness, generate buzz and increase market visibility. It is also very cost-effective since it can reach thousands of people in a short period of time. Although very effective, one of the biggest decisions brands are faced with is whether they should or shouldn’t get permits for the activation.


What Makes a Successful Event Staffing Agency?

Pulling off a successful event or brand activation isn’t just about the management and logistics of an event. What makes a campaign a winner is the knowledge and passion of the staff who are representing your brand, as well as 4 key factors the event agency should be delivering on.


How to Run a COVID-Safe Retail Pop Up?

The current pandemic has led us to rethink the way we activate a retail pop up on behalf of our clients. It’s critical that we think outside the box to create memorable experiences while ensuring our pop-ups are COVID-safe — for our staff and the general public.


12 Charities in 12 Months: Black Diamond Agency’s New Initiative

Given the current climate and the continuing challenges we face as a nation, Black Diamond Agency is proud to share our new initiative. To show our support to those in need, we will be donating $1,000 a month to a different charity for the next 12 months. We want to be part of something bigger than ourselves and would like to use our success as a business to give back to the community.


Let's discuss your project

We would be delighted to discuss your requirements and provide a staffing solution that meets your needs and exceeds your expectations.