Our number one goal on each client booking is to ensure we match the right staff for the requirements of the job. There is great skill required in order to do this successfully. We have refined the process over more than 12 years and now have it down to fine art.
Why do some promo agencies pay their staff through a Tax File Number and others pay through an Australian Business Number?
The short answer is the agencies paying staff through an Australian Business Number may be breaking the law. Let’s get into the details.
If you’re planning an upcoming expo or event, booking the right staff can make or break its success. With so many details to consider, it can quickly become overwhelming. That’s why Black Diamond Agency offers a streamlined process that takes the stress off your shoulders and allows you to focus on the bigger picture.
Discover how our unique blend of talents, experiences, and perspectives create a dynamic force that captivates audiences and drives exceptional results. Join us as we delve into the transformative power of diversity and its integral role in our success at Black Diamond Agency.
Humm Events has partnered with Black Diamond to provide them with casual event staff. They were looking to hire 3x event managers and 7x brand ambassadors to run the activities such as vintage train rides, vintage bus rides etc. It was a fun and wonderful day for everybody. Here are some snapshots of our brand ambassadors in action.
Tourism Ireland has partnered with Three Wise Bees to help them with their marketing campaigns in Australia. Three Wise Bees is a PR consultancy agency in charge of increasing clients’ sales and boosting brand awareness to help them reach their target markets. It was them who contacted Black Diamond Agency to provide them with staff for this activation.
The ADX Sydney is the flagship event of the Australian Dental Industry Association or ADIA. It’s an occasion where the nation’s dental community gather to see, buy, and learn more from industry experts.
With businesses back, owners and marketing professionals are having to respond to an ever-changing environment. There’s a sudden increase in demand for casual workers to work as extra hands for brand activation, promotional events, and experiential marketing campaigns.
From simple extraction and spot welding, today, more and more robots with diverse purposes are seen in the workplace especially when the pandemic hit. It became more reasonable to use them as they can’t get sick. While this is true, nothing can completely replace humans at work and here’s why.
For 12 years, we’ve provided services to hundreds of clients for all their promotional staffing needs be it in retail, product sampling, tradeshows, events, pop-ups and more. We go above and beyond for our clients while looking out for the welfare of our employees.
There are a few principles that we can learn from the top well-known brand Samsung that we can keep in mind when implementing experiential marketing strategies to establish consumer brand loyalty.
The most loved brands in the world have so many things in common. They give customers satisfaction, and value, and never fail to establish a relationship with them. This technique has garnered customers who are brand-loving and turned them into loyal supporters or influencers.
Pop-up stores have proven their effectiveness since they began. That is why big brands have included it in their marketing strategies because it gets you in front of an otherwise untapped market without the need to rent a permanent location for a long time. Here are some of the other benefits of why it should be part of your marketing strategy.
When introducing new products on the market, all businesses come up with plenty of ideas to appeal to the masses. Product sampling started in the 1850s and is still around today because it’s been proven effective over the years. Here are some of the product sampling mistakes you need to avoid so your sampling campaign doesn’t fall into that trap.
Holiday seasons create opportunities for businesses and are a terrific way to make you stand out. Not only does it help increase ROI, but it can also build a strong relationship between your business and your customers.
The Covid-19 pandemic has affected almost everyone everywhere around the globe. Just here in Australia, we’re all aware of the series of lockdowns and restrictions that have been placed in each state over the past twelve months which has invalidated people, activities, and businesses of all sizes. Now, after all those months of uncertainty, we are finally seeing the light. As of this writing, we are back in business!
The power of experiential marketing as a form of advertising lies in its ability to create an emotional response from consumers. The most successful experiential campaigns have been those that have found creative ways to trigger emotions such as happiness, awe, and excitement. Find out how this technique can leverage your event, trade shows, or any other campaigns and drive conversion.
Covid-19 has shaped us and helped us transform as new individuals. We continue to form new habits, and our behaviour changes as well as how we spend, consume, or entertain ourselves. It has influenced us to move forward to support a better future.
The need to interact with people face-to-face cannot be replaced and is still a very important tool to generate leads, boost sales and increase brand awareness. In a study by Forbes, it is said that face-to-face meetings are still widely preferred especially for cases that have a decision-making process, or when there’s a need for significant persuasion.
When a company plans an event, one of the things they consider is getting an event staffing agency to handle the execution. The most crucial part of it is choosing the right agency to fulfil such a big role and one thing that’s for sure, it is not as simple as it looks.
Recruiting agencies are used by employers to find the right people to fill a vacancy in their company on a short-term, temporary, contractual, or permanent basis. The use of this kind of service is popular because it takes away the grunt of work for businesses to find the right employees for the roles they have to fill.
Consumers expect a lot from a brand, and part of their expectations comes from the experience that later affects their buying decisions.
If we are to do a promotional campaign, having the right people to represent our brand is crucial for many reasons. Below we list the main ones.
Here, at Black Diamond, we take our hiring process seriously. The promotional staff we provide for your event or promotional activity undergo tremendous evaluation making sure that we only provide the best brand ambassadors for the job.
As an agency, we recognise that the events industry has a long way to go to improve its impact on the environment and we want to help our clients make better choices when planning their events.
We may have experienced one or two disruptions in a year that are addressed by our risk management plan, but when it comes to an event that has affected everyone, the risks of failing are even higher.
Getting your brand out in the open is such a crucial task, and it’s the reason why every marketer uses people to endorse them. If digital promotions have social influencers, event promotions also have their big guns – the brand ambassadors.
We get it, you’re shopping around looking for the best agency to represent your brand. And so you should!
Let us present our case on why you’d be mad to go to anyone else ;P
Engaging a potential customer in an experience, as opposed to directly selling, can be some of the most effective marketing a brand will ever do. Here at Black Diamond Agency, we know that coming up with a unique idea is half the battle, while the other half is all in the execution. The brands that get both elements just right can see some epic results in their brand growth.
Creating marketing campaigns where your customers get a first-hand experience of your service or product is one of the most effective ways to increase brand awareness and ultimately boost sales. Whether it’s attending a trade show, setting up a pop-up shop, or handing out product samples – these activities often require a lot of time and people to successfully run it.
Street team activations are a great way to build brand awareness, generate buzz and increase market visibility. It is also very cost-effective since it can reach thousands of people in a short period of time. Although very effective, one of the biggest decisions brands are faced with is whether they should or shouldn’t get permits for the activation.
Now more than ever, it’s important for brands to stay relevant and top of mind for their consumers. That’s why we’ve compiled a list of how brands can still engage their customers through experiences and non-traditional forms of marketing during the next 6-12 months.
When it comes to hiring casual promotional staff in Melbourne and event work, picking the right role and then the right people for those roles is crucial. Each role is different and requires staff who understand their objectives, have the right personality and who is the right fit to be an extension of your brand.
Pulling off a successful event or brand activation isn’t just about the management and logistics of an event. What makes a campaign a winner is the knowledge and passion of the staff who are representing your brand, as well as 4 key factors the event agency should be delivering on.
The current pandemic has led us to rethink the way we activate a retail pop up on behalf of our clients. It’s critical that we think outside the box to create memorable experiences while ensuring our pop-ups are COVID-safe — for our staff and the general public.
Given the current climate and the continuing challenges we face as a nation, Black Diamond Agency is proud to share our new initiative. To show our support to those in need, we will be donating $1,000 a month to a different charity for the next 12 months. We want to be part of something bigger than ourselves and would like to use our success as a business to give back to the community.
If you want to enquire about our services or hire staff for your next event, please don’t hesitate to contact us. We would be delighted to discuss your requirements and provide a staffing solution that meets your needs and exceeds your expectations.
