To bring online retailer, Shein, to a temporary physical storefront for shoppers
After testing the waters in Melbourne, Shein engaged Black Diamond to staff their next pop-up location in Sydney!
We provided a team of retail professionals to represent and embody Shein’s brand values. The team helped set up and unpack the store, work the VIP influencer event, as well as three consecutive days that were open to the public. The team were involved in customer service, point of sale, changing rooms, and stock running. The long days were busy but the girls still kept up the fun and, got some great content along the way!