Case study

The Event Space


Project Information


Sydney, Melbourne, Brisbane, Gold Coast, Perth, Canberra & Central Coast


Using experienced promotional staff to execute retail campaigns in shopping centres around the country


The Event Space is an integrated creative events agency with a flair for storytelling and a large footprint in the retail space. Strutting into 2023 with over 40 events with our team in the last 12 months, The Event Space is a client confident in our ability to match the right team to their needs.

Whether its pop up bars needing RSA-qualified staff or school holiday campaigns needing WWCC-certified event managers, we’ve got someone worthy of the stories they are sharing with the public. Among many, Black Diamond Agency has staffed:

  • Spend and Win at Lake Haven Centre Central Coast – 2 brand ambassadors each day for 4 days distributing vending machine tokens for a minimum spend in order to receive mystery centre gift cards.
  • Sport a Reward Campaign at DFO Perth, Brisbane, Essendon, Uni Hill and South Wharf Melbourne – 2 brand ambassadors across 7 days facilitating basketball games with each basket determining the prize received to bolster spending in the centre.
  • Brunch with the Easter Bunny at Castle Towers Sydney – 4 Food Handling certified brand ambassadors managing event bookings, queue control and brunch food and beverage distribution at Easter.
  • Gift Wrapping for Ramadan at Bankstown Central – 2 brand ambassadors across 10 days providing free gift wrapping in the centre during the holy month of worship.
  • Drive in Cinema at Atherstone, Victoria – 2 event managers onsite over 3 nights ticketing supervising onsite parking of 60 vehicles per night and treat giveaways across the evening.
  • Robina School of Art at Robina Town Centre, Gold Coast – 1 Event Manager and 1 Brand ambassador each day over two weeks facilitating different art and craft activities daily during the school holidays. All staff were Working with Children certified.
  • It’s not Rocket Science campaign at Canberra Centre Canberra. 1 Working with Children Certified brand ambassador each day across 2 weeks during the school holidays hosting space-related workshops with large inflatable space installations.


From spin wheel style campaigns, gift wrapping, and store launches, to countless creative workshops for kids and adults alike, in shopping centres all around Australia with high energy, fun-loving staff. How can we help bring your pop-up to life?

Let's discuss your project

We would be delighted to discuss your requirements and provide a staffing solution that meets your needs and exceeds your expectations.