Case study

The Gemba Group


Project Information


Sydney, Melbourne, Brisbane, Wollongong, Sunshine Coast & Hobart


Using high energy brand ambassadors for brand awareness to support a brand’s sponsorship of sporting teams around the country


The Gemba Group is the authority in sport and entertainment. With over 40 campaigns since engaging us in mid-2022, it’s safe to say they came in with a bang! The Gemba Group require high energy sports and entertainment enthusiasts as staff for their campaigns all around the country usually at short notice. We’ve delivered staff in Sydney, Melbourne, Brisbane, Wollongong, Sunshine Coast and Hobart and each can be either be a one off campaign or the same campaign each week across a whole season.

We’ve provided staff for:

  • Westpac Voluncheering at the Queensland Reds Rugby Union- Suncorp Stadium, Brisbane
  • FTX Diamond Hands at T20 World Cup – Blundstone Arena, Hobart
  • Toyota Regional Oceania Championship – Motorsport Park, Sydney
  • QBE Concourse at the Sydney Swans Home Game – Sydney Cricket Ground, Sydney
  • Apple Pay Upgrader Booth and NRL Womens Banners for St George Dragons – Win Stadium, Wollongong
  • Accor Trivia and Powerade Sports Warmup for the AFL Fan Festival – Yarra Park, Melbourne
  • Westpac Volunteers at Sunshine Coast Marathon – Alexandra Headland Surf Club, Sunshine Coast
  • Transport for NSW Sports Giveaway at Sydney Swans – SCG, Sydney
  • Toyota AFL Gather Rounds – Adelaide Oval, Adelaide


Our team perform with flying colours, whether flyering and handing out banners at the entry gates, raising funds for charities, prize handovers, que management, VIP wait staff for corporate box winners, to most commonly encouraging activation experience participation or running interactive sport drills for attendees, we don’t drop the ball.

Most Gemba Group campaigns are in depth and require online training for all staff which we arrange and facilitate prior to the event to ensure the highest quality and functioning campaigns even with tight turnarounds. Don’t think time on the day of is enough to run through your campaign, have you considered letting us train them?

Let's discuss your project

We would be delighted to discuss your requirements and provide a staffing solution that meets your needs and exceeds your expectations.